SANTIAGO – After its official launching last Friday, Chile has started to prep-up details of a vigorous promotional multifaceted campaign in China from August 29 to September 8 in the Asian giant.
According to Paulina Nazal, head of the General Direction of International Economic Relations (Direcon), the new version of this campaign known as Chile Week China, has the purpose to continue strengthening diplomatic and commercial links between both nations.
For the first time since its creation, the Chile Week in China will include besides Beijing, other strategic poles in development of the Asian country, as Chengdu, Shenzhen, Guangzhou, Hong Kong and Wuhan.
Former president Eduardo Frei, ambassador in Special Mission to Asia-Pacific, will head the delegation that will travel to China, with the participation also of the ministers of Mining, Aurora Williams and Energy, Andres Rebolledo.
According to Chilean foreign ministry, the mission will be in Beijing from August 29 to 31, putting the accent on foods, e-trade and the sale of fruits.
In the Chengdu debut on September 1 and 2, inner city with 10 million inhabitants, points to enter in the market together with competitors of the southern country like Australia and New Zealand.
According to the Direcon, in parallel, the same days of September another part of the delegation will visit Shenzhen, strategic city for links with Guangzhou and Hong Kong.
Precisely, the group will be in Guangzhou from September 3 to 5, with its sight focused on its Free Trade Zone, while Hong Kong is the center of the Fruit Logistic Asia fair, with food and beverages as main potential.
In fact, with Hong Kong there is a special Free Trade Agreement (FTA) signed five years ago, together with the big agreement with China that last year reached 31 billion dollars.
The Chilean mission will end its tour on September 6 to 8 in Wuhan, capital of the Hubei province, known as the ‘Chicago of China’, relevant in economy, trade, finances, transport, information technology and education.