By Mildred Caranto
SANTIAGO — Colombian singer Maluma has announced he will donate 100 per cent of the proceeds from his performance to a Chilean foundation.
Maluma, who will perform for the first time at Chile’s annual Vina del Mar International Song Festival on Friday, took it to social media to announce this generous decision.
“100 percent of my earnings in this festival will take another route.”
Alex Hernandez, director of the Vina del Mar festival, showed me hundreds of stories of those affected by fires – moving faces of families that lost EVERYTHING,” Maluma wrote, alluding to more than 100 forest fires that devastated the country in January.
“Today, I put myself in their place and decide to give my grain of sand to help out in this situation. That’s why 100 percent of my earnings in this Festival will take another route. Their destiny is now in the hands of the Desafio Levantemos Chile foundation. It’s the least I can do for my Chilean brothers,” reads Malula’s post on his official Instagram, which has generated over 400,000 likes so far.
Desafio Levantemos Chile (Challenge Boost Chile) was created in 2010 to raise funds following a devastating earthquake. Since then, the organization has funded myriad projects designed to help people affected by catastrophe. The latest is rebuilding the area destroyed by the January fires.
According to Chilean media reports, all the tickets to 20,000-seat Quinta Vergara Amphitheater have also been sold.