Apple launches iPhone 2018 lineup – iPhone XS, iPhone XS Max, iPhone XR, and Apple Watch Series 4

CUPERTINO, Calif. – U.S. tech giant Apple launched its new flagship smartphones – iPhone XS, iPhone XS Max and iPhone XR – along with Apple Watch Series 4, at Steve Jobs Theatre on Wednesday.

The iPhone XS Max has a 6.5in (16.5cm) display. The iPhone XS has the same 5.8in-sized component as the original. The iPhone XR’s screen is 6.1in but is lower quality.

The XS Max will become the most expensive handset Apple has sold to date.

Apple has not, however, included a headphone dongle this time round, so owners of wired headphones will need to factor in an additional £9 charge to add one.

The latest phones feature a fresh processor – the A12 Bionic. It the firm’s first to feature seven nanometre transistor technology, which should aid energy efficiency and computation speeds.

Its inclusion means the iPhone XS will last about 30 minutes longer on a battery charge than the X, Apple suggested.

The firm also said that its Face ID system would now work faster than before and it demoed several apps, showing off its augmented reality prowess.

iPhone XS Specs

  • 5.8″ (2436 x 1125) OLED display
  • 143.6mm x 70.9mm x 7.7mm
  • 177 grams
  • Dual 12 megapixel back cameras
  • 7 megapixel true depth camera module
  • FaceID
  • A12 Bionic chip
  • IP68 water resistance
  • Wireless charging
  • 3D Touch
  • Starts at $999

iPhone XS Max Specs

  • 6.5″ (2688 x 1242) OLED display
  • 157.5mm x 77.4mm x 7.7mm
  • 208 grams
  • Starts at $1099

iPhone XR Specs

  • 6.1″ (1792 x 828) LCD display
  • 150.9mm x 75.7mm x 8.3mm
  • 194 grams
  • Single 12 megapixel back camera
  • 7 megapixel true depth camera module
  • FaceID
  • A12 Bionic chip
  • IP67 water resistance
  • Wireless charging
  • Starts at $749

Apple Watch Series 4

The 40mm Apple Watch starts at $399 while the LTE version starts at a pricey $499. You can pre-order the Watch on September 14.

Apple also confirmed that the next version of its mobile operating system – iOS 12 – will be released for existing devices on 17 September.