BRASILIA – Walmart Brasil has launched a new supermarket concept, Walmart Supermercado, as part of its retail transformation project.
The retailer’s 120 supermarkets under the banners Bompreço, Nacional and Mercadorama will begin to adopt the new brand over the next four years, following an investment of around R$500 million (€130.5 million), the European Supermarket Magazine reports.
The first two Walmart Supermercado stores were inaugurated this week in Curitiba, in the neighborhoods of Jardim das Américas and Portão.
According to Bernardo Perloiro, vice president of operations, commercial and marketing at Walmart Brasil, customers will be offered an improved shopping experience with the new concept.
The retailer says that the stores will also be more efficient, and will offer an assortment of products suitable for each region of operation.
Walmart Supermercado will feature green and yellow branding – based on the Walmart Neighborhood Market in the US. The company says that the migration to this new brand will be gradual, occurring as stores undergo extensive refurbishment over the next four years.
Of the 129 hypermarkets in the country, about 10% have already been converted to the new concept.